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You’re not The First…Used Car Advertisements

This used car ad was recently ran in the London Free Press a newspaper in London, Ontario. The advertisement has a very controversial slant as it compares used cars with non-virgins (or sexually...

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6 Solid Reasons Businesses Must Use Facebook

Today’s online social community websites are the word-of-mouth generation stations of the Internet. Facebook, the largest of the category has become more than a good place to be. Businesses absolutely...

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Marketing Through Children: Recipe for Disaster

Actors have a maxim – never work with children or animals – they are too unpredictable and you cannot control the reaction or affinity of the audience to them.  The same ought to be applied to the...

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Marketing Campaigns that Relate to the Times – Marketing in a Recession

Marketing isn’t just about pushing your message and promoting your company. It’s about appealing to your audiences in order to motivate them to buy from you or to shape their perception of your...

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Trade Show Display Strategies

In the world of marketing, one of the most under-appreciated means of reaching the public is the use of trade show displays and demonstrations.  These can be vital for a number of reasons.  Firstly,...

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Why Your Business Needs to Utilize Search Marketing in 2012

2012 will see your competition taking advantage of search engine optimization. In order to stay ahead, you’ll want to fully maximize search marketing. In the late 1990′s when the total number of web...

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How to Build Attractive Marketing Materials for Your Business

Are you struggling to build attractive marketing materials for your business? Focus more on substance than sizzle. Yes you want to include flashy graphics and an eye-catching design – within reason of...

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